The 4 of Pentacles

The 4 of Pentacles

Today’s card of the day is the 4 of Pentacles reversed. 

Here, the conservatism of the 4 of Pentacles has turned to greed and stinginess. The person in the card is haunted by a fear of poverty which impels him to be grasping and materialistic. He is extremely defensive and self-protective materially and emotionally fearful of opening up and trusting other people. This card relates to poverty consciousness, no matter how much money that person has. There is a lack of ability to delegate work and the bureaucracy is destroying the individual incentive and effort. Greed is indicated when this card is reversed. This person has a fear of losing what is familiar to them as well as what they established so as a result they are in opposition to any change now.

Where is this happening in the news today?

As I searched the news today, hurricanes are topping all the news sites. Unfortunately as disasters strike one of two things can happen when it comes to typical behaviour of humans: extreme kindness or extreme greed. Disasters bring out the best and the worst in us, and unfortunately this story is a story of pure greed and suits the meaning of the 4 of Pentacles reversed perfectly.

The headline reads:

This is pure greed’: Best Buy slammed for charging $43 for water during Hurricane Harvey

The article goes onto say that the usual price for this water per 24 pack is between US$15-$25.

Quoting the article “Best Buy doesn’t need to sell water at $43 a case. They don’t need the money. I understand the law of supply and demand and the cost and availability of goods being shipped to an area once a disaster hits. This was before there was a shortage. This is pure greed.”

Another business was caught out selling water for $US99 per case, hotels were reportedly charging double the normal nightly rate, and a petrol station was slammed for charging more than $US60 for two cases of beer, The Washington Postreported.

Read the whole story here.

Thankfully Best Buy did offer an apology to consumers, so the story at least has somewhat of a happy ending (kind of) where they claimed it was simply a mistake (I doubt it), and they lowered their prices again. But I get the feeling they were only doing this to keep up appearances after they found themselves criticised in the news.

This story relates to the 4 of Pentacles reversed in the way that the company is displaying a deep culture of greed and how their huge profits are just not enough for them and they want more. It is miserly and showing a real disregard for the welfare of others.

Self reflection for the day:

Can you think of any example like this in your own life or someone else’s life where they have encounter this kind of greed? Feel free to comment below and let me know!


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